Stress-relief solution for conquering new markets

On March 6, 2025, the award ceremony for the winners of the VIII season of "National Business Communications Award. Effectiveness" took place.

"National Business Communications Award. Effectiveness" is a prestigious award in the field of business communications that recognizes the best marketing and technological practices. The key objective of the project is to identify the top marketers and highlight the effective activities of agencies, brands, and media, creating a unified ranking of the best marketing practices.

Industry leaders are selected annually by a professional expert council, which includes over 100 leading specialists in the field of business communications: owners of major international and Russian companies, top managers of prominent brands, key players in the media market, and representatives from media, auditing, and research firms.

PIQ-PHARMA and our media partner, Proximity Media Agency, won Silver in the "Effectiveness in Communication" category for Pharmaceuticals with the case study of the Elkar brand, titled "Anti-Stress Solution for Capturing a New Market." The company was also awarded a special prize from the media group "Komsomolskaya Pravda" – a certificate for participation as a guest in the "Business Lunch" program on the federal radio station "Komsomolskaya Pravda."